1. A VIGOROUS, HEALTHY AND LONG LIFE.
- Live up to 7 years longer (NIH, 1998; Carlton, 2014)
- Maintains healthier cell structures (UNC/UCLA, 2013)
- Reduces overall mortality rate by 23% (Mt. Sinai, 2015)
- Correlated with cardiovascular, neuroendocrine and immune health (Institute on Aging, UW-Madison, 2006)
2. A STRONG MIND.
- Doubles the likelihood of learning something new each day (Gallup/Healthways, 2013)
- Yields a 42% increase in the experience of contentment (Leider/Metlife, 2009)
- Decreases onset of Alzheimer's Disease by 240% (Boyle/Rush, 2014)
- Fights depression (Journal of Clinical Psychology, 1980)
- Decreases rates of teen depression (PNAS, 2014)
3. A HEALTHY HEART.
- Reduces death by coronary heart disease by 23% (Mt. Sinai, 2015)
- Reduces death rate from stroke by 72% (Koizumi, 2008)
4. MORE PROFITABLE AND REWARDING CAREERS.
- Quadruples the likelihood of being engaged at work (Gallup/Healthways, 2013)
- Linked (91%) a strong corporate purpose with profitability (Deloitte, 2013)
- Cited by global CEOs as one of the top 3 things (along with ethics and values) to focus on (IBM, 2012)
- Yields a 47% increase in the experience of abundance (Leider/Metlife, 2009)
5. MORE FULFILLING RELATIONSHIPS.
- Yields a 31% increase in the experience of feeling love (Leider/Metlife, 2009)
- Increases meaning in times of dissonance (Stanford, 2014)
6. A MORE KIND, TOLERANT AND EDUCATED SOCIETY.
- Increases racial tolerance (Harvard/Cornell/Carleton, 2014)
- Increases appetite for education (Stanford, 2015)
- Increases incidence of philanthropy and volunteering by 50% (Gallup/Healthways, 2013)
7. A MORE SUSTAINABLE ECONOMY.
- 92% of customers will choose a product that has a higher purpose when price and quality are equal (Nielsen, 2014)
- 55% of customers will pay more for a product that has a higher purpose, an increase of 10% since 2011 (Nielsen, 2014)
- Driving corporate strategy: In 2014, "purpose", "mission" and "change the world" were mentioned 3,243 times on earnings calls, investor meetings and industry conferences, a 40% increase over 2009 (Factiva, 2015)
- Driving consumer behavior: 16% of US adults and 50% of EU adults make purchases with purpose (LOHAS, 2015)
- Driving business in the US: Social enterprise employs 10 million people, with revenues of $500 billion; about 3.5 percent of total US GDP (Impact Investor, 2012)
- Driving hiring: 70% of Millennials want purpose at work (Harvard Business Review, 2014)
- Driving conscious capitalism: 350+ professors in social entrepreneurship from 35+ countries, with 30+ national and international competitions, 800 different articles and 200 cases used in social entrepreneurship courses (Wingate University, 2008)
- Driving media: 800% more news articles about social enterprises between 2001 and 2011 (Nexis, 2012)
What Purpose Gives The World
1. HIGH-IMPACT SERVICE
You want to be of service to the world. With so many causes, how do you choose? Knowing your purpose brings clarity to what your task is in this lifetime. Knowing your purpose brings lucidity to the gifts you offer to the world. What would the world have been deprived of if Albert Einstein or Mother Teresa had different jobs?” Life is not served when you take up a vocation that is not yours.
2. LEARNING TO CHOOSE PURPOSE
Humans have invented wondrous things: the symphony, flying machines, the declaration of independence, and the heart transplant. We've also created mass extinction, pollution, pervasive social injustice, and the atom bomb. Clearly, some of us are working towards birthing more goodness, truth, and beauty, while others are struggling to find their true calling. We can (and must) learn to move away from our excessive attention to our default purposes (of safety, security, and consumerism) and towards our true life-purpose.
3. EVOLVING THE SPECIES
Right now is an "evolve or perish" moment on the planet. If human beings survive all of the upcoming social and ecological disasters, it will be because we evolved as a species. Our great-grandchildren will have become "post-human" relative to the impulses now holding sway over humanity. While the humans of the 2100's might be genetically identical to us, they will also be quite different. Imagine 7.4 billion people becoming homo evolution ("evolving man").