Purpose guiding is for you if...


  • You want a job path that is rewarding, spiritually fulfilling, and evolutionarily significant.

  • You want to make a difference instead of just getting by, to live from passion instead of just paying the bills.

  • You see that humanity is pushing life on earth to the edge of the cliff, and you feel called to do something about it.

  • You want to guide humanity to replace its default purposes with true purpose.

                What job meets all four of these criteria?  Purpose Guiding™ does.

Maybe your career is humming along, while in the pit of your stomach lays a secret knot where dread prevails: "Is this as good it gets in terms of serving my community, leaving a mark, evolving society and leaving a viable planet for future generations?"

You don't want to work 40+ years and not experience the satisfaction of pouring yourself into a career that can dramatically change lives and evolve society forward. You desire a career path that is rewarding, spiritually fulfilling, and evolutionarily significant.

You want to honor your desire to serve life.  You long to heed the voice within that encourages you to take up work of vital importance. You want to pay tribute to grand plans, living from passion and making a real difference, instead of settling for safety, security and just paying the bills.  

Imagine a life where you are sharing your greatest gifts, creating a generation of purpose-driven change agents, artists and leaders, and meaningfully moving humanity forward.  


Imagine living your purpose every day and being richly rewarded for the privilege.  Imagine being part of a world-wide peer group, working together to create a more purposeful, just, sustainable, and peaceful human presence on earth.  This is what a Master Purpose Guide does.  But getting there can be confusing, expensive and time-intensive.

  • We have spent the last three decades in intensive study exploring how to effectively midwife human potential.  

  • Our lead teacher, Jonathan, has spent the last two decades practicing as a Purpose Guide, meditation teacher, psychotherapist, activist and integral mentor.

  • Jonathan has experienced first hand what is essential to mastering the Purpose Guide craft by working for twenty-four years guiding clients in private practice, including the 13 years working at the Integral Awakening Center with world-renowned purpose guides and spiritual teachers, like Adyashanti, Bill Plotkin, Joanna Macy, Tim Kelley, George Leonard, Joseph Goldstein, Cheri Huber, Lama Surya Das, Don Beck and Andrew Harvey. 

From these powerful experiences and teachings, we created a path to becoming a Master Purpose Guide. The Purpose Guide Institute empowers Purpose Guides to create careers of purpose, abundance and impact. We will distill in three years what we learned in 30.


The Case for Master Purpose Guides:  


We are a part of a remarkable planet.  The earth is the only place (that we know about) where the first Big Bang (nothing gives rise to matter) led to the second Big Bang (matter gives rise to life) and from there to the third Big Bang (the rise of self-reflective consciousness.)

It’s an extraordinary world, but we’re on a downward spiral.  We’re losing thousands, perhaps tens of thousands, of species every year.  Unlike the mass extinction events of history, our species appears to be almost wholly responsible for species loss today.  The list of environmental, social justice and economic challenges is wide and deep.  With so much potential for goodness, truth and beauty, how did we become responsible for so much wreckage?

One answer is that lacking true purpose, humans find default purposes.  Even though we’re the product of 13.7 billion years of evolution, here is what we devote our time and attention to: “Get the girl, get the house, get the kids, get the car, get the fancy vacations, get a good job, get rapid promotions, get the vacation home and finally a comfortable retirement and you’ve ‘made it.’” 

This isn’t going to turn out well for us or the millions of species we share our lives with.  This default purpose is taking us to the very edge of the cliff. But there is a solution...


You can help guide humanity to replace its default purpose with true purpose.
How?  By becoming a purpose guide!