5 Advantages Of A PGI Education


What makes our training so powerful is the comprehensive framework PGI uses to help people discover their purpose and to develop exceptional purpose guides.  Below you'll find 5 key elements that provide the backbone of our program...many of them seldom found in other guiding programs.

What is missing in other programs is ample context and depth. What you'll receive at PGI is truly significant: a comprehensive framework that is launching the next evolution in purpose discover and guiding.       

Warning: you may be unfamiliar with some of the terms you are about to encounter.  That's o.k.  Read on and let whole new worlds open up for you.


1. Unparalleled Context

Through the Integral framework, (especially the 3-worlds map,) purpose discovery and guiding find a rich tradition to rely on for guidance.

2. Cosmic understanding  

Our guiding is informed by the evolutionary understanding that the purpose of evolution and the purpose of soul are identical: to midwife more goodness, truth and beauty.

3. Spiritual Foundation

Through Enlightened awareness, we come to know both guide and client as expressions of the same Undivided awareness.

4. Unsurpassed Methodology

Once trained as a Purpose Guide™, you'll be able to freely use our proprietary PGI Process for guiding your clients to discover their life-purpose.

5. Business Guidance  

The Purpose Guide Training™ Program culminates with world-class Entrepreneurial training.  This invaluable expert mentoring will help you deliver your purpose-based enterprise to the world.

Integral Perspective: The Three Worlds of Consciousness


At PGI we use many models and maps to help frame our work. One of the most important models we use is the 3-world map of consciousness.

Human = Where the three worlds meet

1. The Upperworld of Spirit

The Upperworld of Spirit is experienced as enlightened awareness.  The path of meditation supports enlightened awareness through the transcendence of the separate self sense.  If successful, we can experience the freedom associated with the enlightened sages.

  • Name: Upperworld

  • Home of: Spirit

  • Path: Meditation

  • Experience: Transcendence

  • State: Enlightened awareness


2. The Middleworld of our ego 

The middle world of our ego includes developing our capacity to give and receive love and to be open to well-being, joy and happiness.  The path of psychotherapy can aid us when we get stuck.  If successful, we can become integrated full-functioning emotional adults.

  • Name: Middleworld

  • Home of: Ego (Our everyday personality and sense of self.)

  • Path: Joy, happiness, and well-being practice. Also, psychotherapy.

  • Experience: Well-being, contentment, and peace.

  • State: Integrated, full-functioning emotional adulthood.


3. The Lowerworld of Soul 

The Lowerworld of Soul is experienced by embodying the essence of your specific life purpose, the very reason Spirit has taken shape as you. 
The path of purpose-work supports awareness through descent to soul, a burrowing into our depths where we discover our place, our gifts and our people.  If successful we can find the place where, “...our deepest gladness and the world's hunger meets.”   The underworld journey reveals your mythopoetic idenity.

  • Name: Lowerworld

  • Home of: Soul

  • Path: Soul-work (also known as purpose-work.)

  • Experience: Descendance or Incendance.

  • State: Soul-saturated, Sense of place, Purpose-driven.

In the section on “Enlightened Awareness” we’ll delve into the upperworld in depth.  Now, let’s go deeper into the Lowerworld dimension of consciousness, the home of soul and our life purpose.


The universe is not a static mechanism. The universe in its entirety (including humanity) must be regarded as one gigantic process, a process of becoming, a process of evolution.

— Teilhard de Chardin, The Phenomenon of Man

Life evolves.  The universe expands in numerous ways beyond just the physical and biological realms.  We see evidence of evolution everywhere in our lives, whether in technology, spirituality, psychology or in social systems.  

The word evolution comes from the Latin word evolutio, meaning to unfurl (like unrolling a scroll).   Stars, planets, flowers and mammals are all emanations of evolution.  What if a rose could refuse its own flowering?  What if the rose said, “I’d rather be a sunflower”?  Were it possible for a rose to refuse its destiny, the universe would lose a tiny part of its emergence.  Likewise, if your soul-purpose doesn't emerge, then the universe doesn't fully emerge.  "To understand the human," writes Teilhard de Chardin, "we must adopt an evolutionary point of view...the human is an evolutionary phenomena."

The evident purpose of evolution is to grow toward ever-widening realizations of Beauty, Goodness and Truth.
— Steve McIntosh, Evolution's Purpose.

Evolution itself is what the universe actually is, and you are a part of this endless expansion. We humans are often unaware of the evolutionary nature of our species.  Rewording McIntosh’s quotation, we might say that, “The evident purpose of soul is to grow towards ever-widening service through the embodiment of the soul’s latent gifts.”

Soul-purpose or life-purpose points to what is essential about our nature as “us” and what we have to offer life.  Life is an evolving process and as such, our soul-work is part of that never-ending development.

The evolutionary impulse to make things better that we feel in our souls, is the very same impulse that has been driving the unfolding emergence of the universe. Said in reverse: the cosmological evolution of stars, the biological evolution of organisms, and the cultural evolution of humans are all part of a universal process of becoming.
— Steve McIntosh, Evolution’s Purpose

This is a revolutionary idea: that our impulse to make things better and the impulse that has been driving the emergence of the universe is the same thing! The purpose of evolution and the purpose of soul are identical: to midwife more goodness, truth and beauty.

Upperworld spirituality asks “Who am I?” Lowerworld spirituality asks, “Why am I here?” For most of us, it's not enough to know who we are. We also need to know what we can contribute to life.

The change that changes everything lies in the discovery and activation of a usually dormant part of the psyche called the “The Evolutionary Self.” What is the “Evolutionary Self?” The Evolutionary Self is not the timeless, changeless “Self Absolute” spoken of in the great traditions, nor is it the conventional ego self that most of us live in every day. It is the creative force of the universe alive within us, the human face of the Impulse of Evolution itself. It’s possible to activate this Evolutionary Self to such a degree that it quite literally becomes the driving force for our lives. That’s the change that changes everything.
— Craig Hamilton, Awakening to an Evolutionary Relationship with Life


There is a creative force that lays deep within our core called “Soul.”  Soul is an evolutionary dimension of self.  It is possible to live so closely in tune with your own soul’s deepest purpose that it becomes the driving force in your life.

The evolutionary impulse is the ecstatic urgency that is always only interested in one thing: creating the future, giving rise to that which is new. . .Those of us in the 21st century need a mystical spirituality and a source of soul liberation that points us not beyond time but toward the future that we need to create.
— Andrew Cohen, Evolutionary Spirituality

An important upgrade PGI makes to ordinary purpose guide trainings is the addition of entrepreneurial support.


You make a profound and life-changing connection with your own Soul: discover your purpose.


You live that purpose into your daily life: you embody your purpose.


You bring the gifts of your purpose to the world: you deliver your purpose.

The first two steps, discovering and embodying are in the realm of soul work.  That means that the journey is a distinctly spiritual journey where you plumb the depths of your being to first find and then live your purpose.

The third and final step is unlike the the first two, because it requires practical business skills for turning your soul's purpose into a successful enterprise.

During the 2019-2020 Training you will go through all 3-steps in the process.  

Your training culminates with Entrepreneurial support.  This invaluable mentoring will help you deliver your purpose-based enterprise to the world.

The skill set for the first two steps is soul work.

The skill set for the last step is entrepreneurial.


Why start a purpose guiding practice:

  1. Opportunity to do your soul work.

  2. Autonomy to make your own decisions.

  3. Freedom to schedule your l life.

  4. Responsibility to society.

  5. Accomplishing your own goals.

  6. Control of your life/destiny.

Frequently Asked Questions:


Q. Can I speak to someone live?

Of course!  If you have any questions about this program, please email us at jonathan@purposeguides.org.

Q. Where can I find some basic facts about the Purpose Guide Training?

Click to open a “snapshot” of the program.


Questions about fit?


Q.What is purpose guiding?

Purpose guiding is the art and science of guiding a client to identify and then embody their life purpose.

Q. Is purpose guiding a good fit for me?

Purpose Guides™ are people who feel called to support others to discover a life of purpose.  Purpose Guides™ have a deep commitment to their clients’ evolution, to their own continuous learning, and a desire to create a planet with 7.4 billion people living with purpose.

Q. How is purpose guiding™ different from coaching or psychotherapy?

Psychotherapy attends, primarily, to mental health issues.  Life-coaches attend to almost every area of life, while purpose guiding attends, specifically, to one area: finding and embodying one's life purpose.
Purpose Guides™ do not give medical, legal, or financial advice or practice psychotherapy — purpose guides know when to refer their client to experts in other professions.

Q. I'm not a coach or therapist...can I still be a purpose guide?

Yes.  You may have come to the end of the road with your current work.  You may be ready for a job that, both pays the bills and fulfills your passion for meaningful service.  We expect, that some of our trainees will not have previous coaching experience. That said, it is advantageous if you have some experience with mentoring: yoga instructor, mediation teacher, life coach, etc.

Q. I'm already a coach or therapist...why would I want more training?

Because you already are a coach, counselor, psychotherapist, educator, healthcare practitioner, or clergy person, and you are happy with your career, but feel that adding the skill set of a purpose guide may lead to better results with your clients.

Q. I'm already a purpose coach...why would I want to take PGI's training?

Because you want to grow in your career as a purpose coach.  You know that, even as an established purpose coach, there is still some learning before you become a Master of your craft.


Questions about training


Q. How many participants are in the training?

We limit the class size to 16 participants maximum to preserve an intimate learning experience during Semester #2.

Q. How is the class structured?  What is the learning style?

Small group learning environments are where great guides are born.  When you become a trainee, you will join between 8-16 professionals who want to learn, grow, and practice together.  Over the months of the training, a close bond will form with your peers that is likely to last beyond the training itself.  Expect stimulating lectures, demonstrations, hands-on practice, feedback from faculty and lots of personal development.  Also, expect to read about 1 book per month during the course of the training, and weekly reflective writing on both the books and the experiential practices you will be assigned.

Q. What is the time commitment for the training?

A trainee can expect to have approximately 10 hours of coursework to complete each week, including: readings, written assignments, cohort calls (large group), clan calls (small group), guest teacher calls, personal development exercises, etc.  It's important to arrange your life in a way to make space for the course work.  Expect the training to be rigorous, profound, and thorough in a way that prepares you to jump into the profession of purpose guiding, well positioned for success.

Q. What kind of support will I receive during the class?

Learning to guide is not something we can do alone. Throughout the training, you'll receive support and extensive feedback in several ways:

  • The large group calls calls are your first place to get support, to have you questions answered, and receive feedback.

  • You'll have access to a “virtual camp fire” (a private Facebook page) where Jonathan will personally answer your questions between calls. This virtual camp fire is an additional way for the our community to keep co-exploring together between the LIVE meetings.

  • Every trainee is assigned a small group, which meets by video conference (Zoom) to discuss progress with personal development plans, the art and science of purpose guiding, and experiences working with clients. You will also practice what you have learned in the small group calls. Each small group has a Teaching Assistant who is a Certified Purpose Guide™, that serves as a mentor.


Q. Do my client meetings have to be in-person?

No.  You may use Skype, Zoom, FaceTime or phone calls to conduct your guiding sessions. 

Q. Are there prerequisites for taking the training?

No.  But there is an increased chance of being accepted into the program if you have prior experience with some type of mentoring field: coaching, therapy, yoga teacher, meditation teacher, etc.  Note: your acceptance into semester #2 training program is contingent upon successful completion of semester #1 as well as the approval of your small group mentor.

Q. Are there scholarships or payment plans available?

We do offer an installment plan.  While we don't currently offer scholarships, we have kept our training program more affordable than other comparable programs.  Further, no other program offers contact with the leading purpose guides in the country, or 93 contact hours of top-notch training at this price.  We feel our training is well valued for only $4000  ($4600, including the optional Entrepreneurial Semester.)

$1200    Semester I  - Sept-Dec 2019  -  Discover Your Purpose

$2800    Semester II - Jan-June 2020    -  Purpose Guide Training

$600    Semester III - July - Aug 2020  - Entrepreneurial Training

Q. Are there any extra costs not included in the price of the training?

Just two: you will spend around $200 for books in Semester #2. We also recommend using Zoom for your 1:1 sessions (cost is $15/month.)

Q. Is there further training offered after certification as a Purpose Guide™?

Yes.  Graduates of the Purpose Guide™ training may choose to continue their studies of purpose guiding through our graduate level training leading to Advanced Purpose Guide, and then Master Purpose Guide certification.

Q. How much contact will I get with Jonathan and the Guest Teachers?

The lead instructor (Jonathan Gustin) teaches all almost all the large group calls.  The guest teachers will each be teaching a single two hour module on their speciality, through an interactive video conference meeting on the Zoom platform.


Questions about livelihood:


Q. Can I earn a living being a purpose guide?

Yes.  But...you'll need to do a lot of hard work!  First, you'll become proficient in purpose guiding.  Second, you'll need a sound business plan.  Third, you'll need to execute your business plan superbly to draw clients who are in your "sweet spot".  PGI will actively help you with all three steps so that you can earn a living doing this work.  Warning: don't quit your day job before you get your practice up and running.  One of the advantages of entering the purpose guiding profession is that you can keep your initial start-up costs to a bare minimum: a business card, phone line, and website...that's it!

Q. What do purpose guides charge?

The going rate is $3150 for a 6 month guiding program.  We encourage Purpose Guides™ to meet with their clients 3x a month for 6 months, for a total of 18 sessions.  This works out to $175 per session.  You may choose to offer a shorter or longer program to your clients.  If you follow the 18 session blueprint of PGI's proprietary guiding method, the "Purpose Octagon Process", and the charge the usual fee, you'd earn your tuition back and make a several thousand in profits after serving 2 clients.   Some graduates have successfully offered purpose guiding packages for much more as in the case of one of our graduates who routinely charges (and gets) $7000 for his 3-month coaching package.  While Purpose Guiding has the potential to cover the "survival dance" of paying the bills, its deeper value lies in its ability for you to help transform the species from living a life of default purpose to living a life of soul-stirring purpose.

Q. Does PGI support students in getting clients?

We support you in two ways.   First, one of the elements of the training is taking your business ideas and turning them into a solid business plan.  We help you generate this business plan through our 4-session entrepreneurial semester.  "Creating a Purpose Guiding Business".  Second, upon successful certification as a Purpose Guide™, you will be included in our online "Receive Guiding" section of our website.  We actively market that page, so we can draw attention to our excellent guides and the work they do.  The cost of being included in the "Find a guide" section of the website is $150/year.  100% of your money goes into advertising the "Find a guide" page.  By pooling our resources we can achieve a much greater reach with our advertising than if we each advertised alone.

Q. How can I be certain I’ll be a proficient coach at the end of the training?

This is a rigorous course of training.  You will be stretched to grow, both personally and as a guide.  With continuous feedback and lots of work on your part, it is highly likely that you will become a proficient Purpose Guide™.  There is a written and oral exam at the end of the training.  If you pass both (and we feel that 95% will pass if they work hard), you will be ready to guide others to their purpose.

Q. Why would I choose to be a purpose guide instead of a life coach?

The main question to ask yourself is, "Do I feel called to the specific task of helping create a world of 7.4 billion people living on purpose?"  If the answer is yes, then purpose guiding is for you.  Viewed from a business angle, potential clients tend to favor those with a specialization over those who are generalists.  Of course, taking both kinds of training is even more advantageous.

Q. How is your training program different from what I'd get at a coaching school?

As stated above, coaching school programs tend to emphasize the coach's tool kit of skills, such as developing listening and questioning skills, forming an alliance with a client, how to do an intake session, how to deal with emotionally charged situations and challenging issues, etc.  PGI's training assumes that you have already or are in the process of mastering these skills.  At PGI, we devote most of our training to the specific skill set of helping people uncover and live their life purpose!


Q. What is the Relationship between the "Discover Your Purpose Course" and the first semester of the "Purpose Guiding Training ?"

They are the same thing.  Semester I brings you through the 12-module process yourself.  This happens between September and December. Semester II teaches you how to deliver purpose guiding to others. This happens between January and June.


Q.  Can I drop out after semester One without PENALTY?

Yes!  Your initial investment is a non-refundable $1200.  If after completing Semester I "Discover Your Purpose" course, and then realize that becoming a Purpose Guide isn't for you, you can withdraw from the training, having become clear about your life purpose and the next steps you need to take to embody that purpose.  You are not obligated to pay for semester #2.


About lead teacher, Jonathan Gustin:


The Community:


The Octagon Process & Entrepreneurial Modules:


The Guest Teachers:


The Soul Quest:


2019-2020 Training Program

Starts Wed Sept 4th, 2019

Leading to Certification as a Purpose Guide™

Do you want an abundant and fulfilling career, that creates a better world? Do you sense that there is something more powerful that you should be offering? PGI offers a path to an abundant, fulfilling and powerful career as a Purpose Guide™, allowing you to fully claim your role as an agent of transformation and be well paid for the privilege.


Jonathan Gustin, Lead Teacher, and our world-class Guest Teachers:

  • Top Row: Jonathan Gustin, Joanna Macy Ph.D, Michael Meade, Meredith Little, Adyashanti

  • Middle Row: Thomas Moore Ph.D, Jean Houston Ph.D, Stephen Jenkinson, Terry Patten, Aftab Omer Ph.D.

  • Bottom Row: Rod Stryker, Tim Kelley


PGI's Purpose Guides Training uses 12 proven approaches to uncover the life purpose of your clients, bringing you:

  • Greater interest in your business.

  • Increased results with your clients.

  • An authentic and inspiring role in human evolution.

The Purpose Guides Training delivers a credential from one of the most comprehensive purpose trainings available, delivered by a faculty comprised of the world's leading purpose guides, enabling you to create a new life by sharing your greatest gifts with a wide variety of clients and groups.

Now Accepting Applications for the 2019-2020 training starting Sept 4th, 2018


Interested In Learning More Or Applying For The Training? Schedule A Conversation With Us Below.


Our training achieves two goals:

  1. Guiding you towards full soul-purpose embodiment.

  2. Preparing you to be a professional life-purpose guide.

What you’ll get: 

  • Training that produces highly skilled purpose guides through: modeling, practice, and assessment.

  • A deep sense of belonging to a cadre of change agents whose heartfelt wish is to midwife the evolution of individuals and society.

  • The ability to deliver purpose guiding services to a wide variety of clients.

  • With a class size limited to 16, you will receive personalized feedback regarding your guiding skills and your personal development. (Note: class size is limited to 16 for semester #2, NOT semester #1.)

  • A professional credential from one of the nations most comprehensive purpose guide schools.

How you’ll get it:

Through online video-Zoom meetings (like Skype but better)


Deliverables During Training:

  • Ninety-Three contact hours total over 10 months (Sept 2018 - June 2019)

  • 12 large group & 12 small group meetings for Semester #1 and #2,

  • 4 large group meeting for semester #3

  • 6 2hr meetings with the world's leading experts in purpose. (Minimum of 6 guest teachers.)

  • 12 handouts/worksheets to use with your clients for each step of the PGI purpose process.

  • 12 different methods for finding your clients life purpose.


DELIVERABLES during Semester #1:

  • Twelve Live 90-minute Course Sessions with Jonathan (with time for Q&A)

  • Twelve 60-75 minute meetings with your small group led by a certified Purpose Guide

  • Twelve 30-minute Module Overview audios with Jonathan

  • Eight additional guided Soul-encounter Meditation audios with Jonathan

  • Twelve Written Practice Guides, one for each of the Modules

  • Online Community Forum for Discussion and Connection

  • Note: Semester #1 is a complete "stand alone" course. It is also Part I of the two part training for becoming a Purpose Guide. Part II is slated to meet for 12 Wed's, starting Jan 9th, ending in June.


Deliverables After Training:

  • Certification as a Purpose Guide™ from the Purpose Guides Institute

  • Framable diploma to hang on your office wall.

  • Opportunity for listing as a Purpose Guide™ on the PGI website creating opportunities for client referrals.

  • Opportunity to take part in Level 2 Training.

  • A deeper understanding of your life-purpose.



Click here to find out how you can earn credit towards a master's or doctorate at Meridian University while training to be a Purpose Guide with PGI. 



$1200  for Semester #1

$2800  for Semester #2

$600  for Semester #3


$4000 for the whole training  ($4600 with the optional semester #3 entrepreneurial training.)

Click Here for Training snapshot.



Interested in learning more or applying for the training? Schedule a conversation with us below.

Or contact Jonathan directly to schedule an interview at