SECTION 1 — Recognition (Identity Lock)

Psychological job: stop scrolling and feel seen

Design rule: spacious, simple, almost no buttons

Content blocks

  • Campaign title

  • Short poetic recognition paragraph

  • Sub-line describing the kind of person

  • One single action

CTA

Enter the Journey

(Scrolls downward — no external link yet)

SECTION 2 — Orientation (What this is)

People now ask: what am I actually looking at?

Design rule: clarity replaces poetry

Blocks

  • 3 short columns or icons:

    • Monthly Themes

    • Community Councils

    • Live Experiences

Short text:
“This is a 6-month unfolding, not a course launch.”

NO signup here yet.

SECTION 3 — Belonging Door (Primary Funnel Entry)

This is your main conversion point

Everything above was just preparing the nervous system.

Headline
Start here — no commitment required

Offer
Monthly Soul Community Call

What they get

  • shared reflection

  • live council

  • orientation to themes

CTA
Join the Circle

(email capture — your primary list growth)

SECTION 4 — Living Calendar (Rotating Monthly Block)

This replaces event landing pages for most events.

Structure
One featured month at a time:

Current Theme
Short description
Host / guest
Date
Why it matters

CTA
Attend This Month’s Gathering

After registering → they enter your ecosystem.

Special Case — Big Guest (Craig Foster)

YES: this one gets a dedicated page.

Reason:
Authority events operate differently psychologically — people want details.

So flow becomes:

Hub page → Craig Foster page → Register

Everything else stays on the hub.

SECTION 5 — The Path Appears (Program Introduction)

Only after engagement options.

Purpose: reframe program as culmination, not product

Structure

  • “Some participants feel called further”

  • What changes in life

  • Who it is NOT for

  • Gentle seriousness

CTA
Explore the Purpose Discovery Program

(Leads to existing program page)

SECTION 6 — The Arc (Timeline Visualization)

Very important psychologically — creates inevitability

A horizontal journey:

March → August
Themes listed briefly

No buttons.

This makes July enrollment feel like part of a process already underway.

SECTION 7 — Threshold (Final Call)

Simple and grounded.

Two options side-by-side:

Stay in the community
or
Step into the path